Running effective A/B tests

How to make the right calls

Photo by Alex Kondratiev on Unsplash

A/B testing is a process used in Software Development to test out changes to an existing service or application. In the idiomatic example someone has an idea that changing the colour of a button will make more people click it. For the next week a group of the users is tracked; half are shown the old colour and half the new. If the group who saw the new colour click…